Claude Chat
The familiar starting point — and where most people stay
Conversational AI in your browser
Chat with Claude like you'd message a very smart colleague. Ask questions, get drafts, brainstorm. No setup required.
- ✓One-off drafts, summaries, explanations
- ✓Quick research and brainstorming
- ✓Learning something new
- ✓Casual use — anything, anytime
- ✗Forgets everything between sessions
- ✗No consistent style or voice
- ✗You re-explain context every time
- ✗Cannot connect to your actual tools
- ✗Output quality varies with how you prompt
Claude Code
Full agentic control — for developers who live in the terminal
A developer agent with full computer access
Reads and writes files on your computer, runs automated tasks, calls external services, manages code. Thinks like a senior engineer.
- ✓Software developers
- ✓Multi-file codebase changes
- ✓Running automated workflows and checks
- ✓Building production-grade tools
- →CLAUDE.md for identity & rules
- →MEMORY/ for persistent memory
- →Skills.md for reusable behaviours
- →App connectors for external tools
Claude CoWork
Your personal AI workspace — specialised, persistent, connected
A self-contained agent with its own memory, skills, and tool connections. You have multiple plugins for different roles.
Chat vs CoWork vs Code
💬 Generalist
⚡ Specialist
💻 Developer
What CoWork Unlocks
The gap between "Claude helped me" and "Claude works for me"
No more re-explaining yourself
CLAUDE.md tells your agent who you are, what you do, and how you work. Memory/ stores facts that grow over time. You set it up once.
Skills that encode your standards
Instead of re-prompting every time, your expertise lives in a Skills.md file. Same quality, automatically, every time the skill is triggered.
Claude reaches into your actual stack
Claude connects directly to your Gmail, updates Notion, checks your calendar, and queries your database — not just talks about them.
Chat needs you to drive every conversation. CoWork handles recurring work the way you'd expect a trained team member to.
Anatomy of a Skill
A plain markdown file that gives Claude exactly the right instructions for a task
- 1Name + DescriptionWhat the skill is called and when Claude uses it.
- 2Trigger conditionThe situation that activates this skill automatically.
- 3Rules & constraintsExplicit dos and don'ts — your expertise encoded.
- 4Examples (optional)Sample inputs/outputs to demonstrate the pattern.
/skill-name or Claude activates it automatically when it detects the trigger.The PR Agent
A skill that handles public relations tasks in your brand voice — press releases, media pitches, crisis responses — consistently every time
- ✓Drafts press releases in AP Style format
- ✓Writes personalised media pitches by beat
- ✓Drafts crisis statements with correct tone
- ✓Consistent brand voice — not generic AI output
- ✓Knows your boilerplate, spokespeople, contacts
Live Demo
How to create a new skill for public relations and media pitching
More Things to Build
The Public Relations AI Agent Skill is one pattern. The same structure works for any repeatable task with judgment.
Email Voice Agent
Replies in your exact tone, ends with one action item, never says "Hope this finds you well." Triggered on any email draft request.
Weekly Report Agent
Pulls data from Notion or Sheets via app connectors, formats it into your standard report structure, drafts the narrative in your analytical style.
Meeting Notes Agent
Takes a raw transcript, extracts action items, formats into your team's standard template, creates Notion tasks with owners and dates.
Contract Review Agent
Reads a contract, flags clauses that deviate from your standard terms, scores risk level, suggests specific redline language.
Content Week Agent
Turn one YouTube video into a full week of content — Instagram carousels, LinkedIn posts, email newsletter. With Blotato visuals, scheduled automatically.
